GIANT NOISE
PR ACCOUNT SUPERVISOR
I led, co-led + supported clients ranging from the hospitality to entertainment to food + bev industries. I wrote press releases + media alerts, compiled & maintained media contact databases, produced & distributed monthly press reports, + more.
EXAMPLES
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Foxtrot: Opening announcement for Dallas’ Lower Greenville location
Foxtrot: Zach Lavine’s Exclusive Gummy Collaboration
Foxtrot: Katy Perry’s De Soi Exclusive Gift Box Collaboration
Dos Equis Pavilion: Announcement for the remodeled boxes + premium service offerings
B2 Arch + Design: New Hires + Office Expansion Announcement
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713 Music Hall: Hosted a premium experience with local media + influencers to highlight our food + bev programming, including a VIP box to the last show on Lewis Capaldi’s US tour
Dos Equis Pavilion: Hosted a premium experience for local media + influencers to highlight the remodeled premium box offerings + the updated VIP lounge
The Crazy Water Hotel: Hosted 60 Dallas, Fort Worth, Austin, + San Antonio media + influencers for a weekend of Mineral Wells exploration, a pre-opening dinner at Second Bar + Kitchen, a tour of The Crazy Water Hotel + its upcoming spa renovations, + a hard hat tour of the famous Baker Hotel while under construction.
Socorro Tequila: Hosted an intimate dinner of Dallas-based media at El Carlos Elegante for an exclusive Socorro Tequila pairing alongside the restaurant’s Hispanic Heritage Month menu.
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B2 Arch + Design: Dallas Business Journal’s Best Places to Work - WINNER
B2 Arch + Design: BisNow’s Dallas Women Leading Commercial Real Estate - WINNER
B2 Arch + Design: MultiHousing Design Excellence Awards
Socorro Tequila: Beverage Industry Group’s 40 Under 40 - WINNER
Socorro Tequila: BevNet’s Best of 2023 - NOMINEE
713 Music Hall: Dezeen Restaurant + Hospitality Awards
713 Music Hall: Houston Business Journal’s 40 Under 40
713 Music Hall: Restaurant & Bar Design Awards
713 music hall
+ THE KASHMERE LOUNGE
713 Music Hall is Houston’s state-of-the-art, 5k capacity concert venue. Located in the east wing of the USPS' sprawling former headquarters in Houston, the venue balances bold architecture with the raw industrial character of the historic facility. A unique network of hidden lounges and bars compliment the vast performance hall. 713 Music Hall is Downtown Houston’s latest platform for cutting edge shows from the biggest names in entertainment.
LENGTH
01/23 - 07/23
LOCATION
Houston, TX
HOUSTON CHRONICLE: 713 featured as the anchor story in digital + print for their July 2023 issue. Interview with senior talent buyer.
HOUSTON BUSINESS JOURNAL: Interview with senior talent buyer for their Face to Face Q&A series re: the state of the Houston music scene + 713’s contribution.
INSIDEHOOK: Interview with venue chef Dawn Burrell highlighting the Kashmere Lounge menu with a standalone recipe.
KPRC: Broadcast segment on 713 for Houston’s 713 Day, highlighting the venue + their autumn shows.
PRESS HIGHLIGHTS
THE CRAZY WATER HOTEL
+ SECOND BAR + KITCHEN
Built atop a famous mineral water well in 1912, The Crazy Water Hotel was a hallmark in Mineral Wells as visitors flocked to the small Texas town in pursuit of health + relaxation. It hosted an array of notable guests like legendary Bonnie + Clyde, starlet Judy Garland, + infamous mobster Machine Gun Kelly. Following extensive restoration efforts in 2021, the hotel now offers suites, a rooftop ballroom, the historic indoor pavilion, + the latest Second Bar + Kitchen location. Today, The Crazy Water Hotel stands as a testament to the town’s rich history + enduring spirit.
LENGTH
05/23 - 11/23
LOCATION
Mineral Wells, TX
SOUTHERN LIVING: A guide to the town of Mineral Wells, with The Crazy Water Hotel as its anchor.
INSIDEHOOK: A deep dive into the town’s recent Wellness Capital designation, with interviews from staff at The Crazy Water Hotel.
EATER: A feature on the Crazy with SBK as an anchor, plus an exclusive interview with Chef David Bull.
DALLAS MORNING NEWS: A feature on The Crazy + SBK in both their digital + print editions.
PRESS HIGHLIGHTS
live nation premium
dos equis pavilion
Dos Equis Pavilion brings true innovation to the premium concert experience, meeting the growing appetite for VIP head-on in the Dallas region with unprecedented upgrades. New open-air suites, Rock Boxes, + Dream Seats offer luxurious levels of comfort for season ticket holders with modern furnishings, locally curated + elevated dining, all with ample space to entertain. It also includes access to the exclusive premium lounge, dedicated parking + a private entrance for all guests.
LENGTH
03/23 - 06/23
LOCATION
Dallas, TX
EATER: An inside look at what Dos Equis new premium services offer from the lens of food & beverage.
DALLAS MORNING NEWS: An exclusive announcement on the remodels + renovations Dos Equis experienced this year in its premium service offerings.
CULTURE MAP: A feature on the Dos Equis Pavilions’ upcoming concert calendar + how to enjoy from the premium options.
PRESS HIGHLIGHTS
SOCORRO TEQUILA
CASE FOR A CASE
On a mission to create a quality tequila at a reasonable price point, Socorro Tequila presents a selection of premium expressions including Blanco, Reposado and Anejo. The brand’s logo embodies the foundation of Socorro: agave to represent exceptional tequila and water with helping hands to represent its Case for a Case initiative. As the Spanish translation of Socorro is to assist, Socorro pledges to donate a case of water for every case of tequila sold to orphanages in Mexico.
LENGTH
07/23 - 01/24
LOCATION
Dallas, TX
INSIDE HOOK: A feature on Socorro Tequila, its founders, and the story behind the Case for a Case initiative.
SUCCESS MAGAZINE: A feature on Socorro Tequila, highlighting its Case for a Case initiative + the importance of brand philanthropy.
NBC TEXAS TODAY: A broadcast segment featuring Socorro co-founder + president highlighting cocktails + their story.
PRESS HIGHLIGHTS
FOXTROT MARKET
CHICAGO + DALLAS
Foxtrot Market redefines convenience for the modern consumer, marrying the best of neighborhood retail + e-commerce technology to create a community of discovery. Its spaces offer the most-loved aspects of neighborhood cafés. There are Foxtrot locations across Chicago, Washington, D.C., Dallas + Austin, with plans to continue expansion in existing markets.
LENGTH
08/22 - 01/24
LOCATION
Dallas, TX + Chicago, IL
EATER: An announcement of Zach Lavine’s collaboration with Foxtrot, launching an exclusive gummy collection.
TIME OUT CHICAGO: An announcement of Foxtrot’s latest private label offering, Hot Dog Chips, exclusive to Chicago.
MODERN LUXURY: A feature on the limited run of Foxtrot’s gift box collaboration with Katy Perry’s De Soi.
PRESS HIGHLIGHTS
B2 Architecture + design
architecturally-led interior design
B2 Architecture + Design designs engaging spaces with a fresh, creative vision at the center. They collaborate with clients to help shape the stories through built space. With their commitment to great design and world-class service, B2 has created more than 70 unique spaces in Arizona, California, Colorado, Florida, Georgia, Louisiana, North Carolina, Oklahoma, Tennessee, Texas, Washington. They have offices in Dallas + Chicago, and B2 specializes in multifamily, hospitality, senior living amenities, and student housing.
LENGTH
04/23 - 12/23
LOCATION
Dallas, TX
BISNOW: A feature on all women nominated for BisNow Dallas’ Women Leading CRE with a quote from founder Allison Brooks.
DALLAS BUSINESS JOURNAL: An interview with founder Allison Brooks for their Q&A CEO series on what the future holds for B2 Architecture + Design.
HOSPITALITY DESIGN: Ensured B2 Architecture + Design was highlighted during the Thompson Palm Spring campaign.
PRESS HIGHLIGHTS
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APRES HOURS
A female-founded canned espresso martini based in Dallas, TX
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Thompson Hotel Dallas
A luxury Dallas offering alongside Catbird, Kessaku, + Monarch
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Maria Tash
The luxury jewelry brand’s latest location at North Park Dallas
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Chefs For Farmers
The 12th annual food & wine festival highlighting North Texas